Meanwhile, Sony in association with Marvel launched a new superhero universe, leading Sony to get in 2022 the biggest deal ever for streaming rights: a $3 billion streaming license to Netflix and Disney platforms. The following two Avengers sequels, finally with Spider-Man, crossed the $2 billion mark at worldwide box office for the first time. The agreement ended up being successful to both companies. This would change in 2016, when Marvel finally was able to add Spider-Man to its cinematic universe, after a licensing deal between Sony and Disney. After selling the Spider-Man motion picture rights to Sony, Marvel built its own studio, eventually developing the Marvel Cinematic Universe (MCU) without its most renowned character. He has been Marvel's most successful character in the cinema industry ever since. Spider-Man in film dates back to 1977, his rights belonging to Marvel until 1999, when Sony bought them for $7 million. ![]() Actors who have played Spider-Man in modern film (from left to right): Tobey Maguire in the Sam Raimi films, Andrew Garfield in the Marc Webb films, and Tom Holland in the Marvel Cinematic Universe films directed by Jon Watts, while Shameik Moore voices Miles Morales in the animated Spider-Verse films.
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